The Lamborghini family officially enters the fashion industry under the brand of Lamborghini Baby Fashion

After Lamborghini Automobili was acquired by the German Volkswagen Group in 1998, the company—which had gone bankrupt in 1980 and wandered for 18 years before finding a buyer—naturally had no expertise in fashion.

Volkswagen positioned Lamborghini Automobili as a pure automotive company, restricting it from engaging in any non-core business sectors and emphasizing sports car manufacturing as its sole focus.

The Lamborghini family has now fully taken over the venture into the fashion industry, designing and registering a new logo for independent fashion operations to distinguish it from the previous automotive branding. The family stated that the future focus of the fashion division will be on the Asian and American markets, with an operational center already established in Asia to drive business development. Expectations are high for the surprises Lamborghini Fashion will bring.